Patagonia Will Donate 100 Percent of Black Friday Sales to Charity

Patagonia plans to donate 100 percent of its sales on Black Friday, Nov. 25, to the environment.

The company will donate that money to small grassroots organizations that fight for clean water, air and soil. It will work with One Percent For The Planet, an environmental non-profit network, to get the funds to the grassroots organization.

"These are small groups, often underfunded and under the radar, who work on the front lines," noted Patagonia CEO Rose Marcario, in a post she wrote announcing the company's plans. "The support we can give is more important now than ever."

Patagonia has already committed to donating 1 percent of its sales—so far that's totaled $74 million—to the environment.