One Big Thing Your Nonprofit Must Do Today to Succeed in 2014

The one big thing your nonprofit must do today to succeed in 2014 and beyond: Adopt an integrated inbound marketing and fundraising strategy. Here are four practical things I’m going to implore you to do to fully integrate marketing and fundraising. Make these strategies your top priorities for 2014: 1. Start blogging regularly. 2. Create specific calls to action that direct folks to your website and inspire them to engage with you. 3. Create compelling, branded, easy-to-use donation landing pages. 4. Create a plan to nurture your relationships.