Olympic Edition: Fundraise Like a Bobsledder
When we asked two-time bobsleigh Olympian and silver medalist Helen Upperton to fundraise for MSF Canada, we offered her the support and guidance of our fundraising and communications teams. Well, Helen is a veteran fundraiser. A master, as are most amateur athletes in this country. They have to be. Today, she’s retired from bobsleigh and broadcasting from Sochi. How did she achieve all she’s achieved in the last decade? Training, talent and donors — and knowing how to ask. She’s so good at asking I started writing down some of our conversations.