NPOs' Social Roles Still in Stage of Infancy in Japan

When he set up a nonprofit organization 35 years ago to sell organic vegetables, Kazuyoshi Fujita never expected his pursuit would grow into a big business.

Advocating environmentally friendly foods, his NPO, Daichi wo Mamoru Kai (the Association to Preserve the Earth), is now a company with annual sales of ¥16 billion and 200 employees.