It’s Not All About Major Gifts: 10 Ways to Succeed With Small-Gift Fundraising

You should not eschew small-gift fundraising, even if the lion’s share of your funding comes from major donors. So let’s take a mini-break from thinking about major-gift fundraising (of which I’m a huge proponent). Whenever you can get a donor in the door, one with affinity for your cause, you should. Let’s look at 10 ways to succeed with small gift fundraising: …