Nonprofits refine pitch for donor dollars
Gail Wilson-Giarratano prepares for a grilling when she asks for money for Girls Inc. of the Capital Region, a youth program for inner-city girls in Schenectady and Albany.
Gone are the days when corporate donors wrote checks for the “nice” programs or the “cute” girls, said Wilson-Giarratano, the nonprofit’s CEO and its chief fundraiser.
The recession has left corporate donors with less money to give, and they are scrutinizing charitable requests with a keen eye. Now, more than ever, return on investment weighs heavily in determining who gets what.
%0D%0A%20%20The%20recession%20has%20left%20corporate%20donors%20with%20less%20money%20to%20give,%20and%20they%20are%20scrutinizing%20charitable%20requests%20with%20a%20keen%20eye.%20Now,%20more%20than%20ever,%20return%20on%20investment%20weighs%20heavily%20in%20determining%20who%20gets%20what.%0D%0A%0D%0A%0D%0Ahttps%3A%2F%2Fwww.nonprofitpro.com%2Faggregatedcontent%2Fnonprofits-refine-pitch-donor-dollars%2F" target="_blank" class="email" data-post-id="16762" type="icon_link"> Email Email0 Comments Comments