Nonprofits get the message on using texts to raise funds
Charitable donations are shifting from collection trays and kettles to laptops and cellphones as more nonprofits turn to online and mobile fundraising.
From Facebook to Colorado Gives Day, high-tech campaigns are sweeping the nonprofit world.
Leveraging technology from Denver-based mGive, the Salvation Army is testing a text-message fundraiser this holiday season to supplement its traditional Red Kettle Christmas campaign.
It ushers in a new phase of mobile giving, which might soon include higher single-donation limits, corporate sponsors and deeper engagement between nonprofits and donors via texts.