Nonprofit Partners With Macy’s For Children’s Literacy
Reading Is Fundamental (RIF) has been working to support children’s literacy and fight this discrepancy since 1966. RIF has partnered with Macy’s in the latest “Be Book Smart” campaign to raise 1 million books for underserved children across the country.
Macy’s customers can donate $3 at any register to help provide a book for a child and receive a $10 off coupon through July 31. Macy’s will donate 100 percent of every donation to RIF.