New Deal Helps Small Charities Use Text Appeals
Small charities will now get more opportunities to conduct low-cost fundraising efforts by text message under a deal announced Tuesday. But they’ll have to do so under new guidelines designed to prevent fraud.
A deal between the Mobile Giving Foundation, which connects charities to mobile carriers, and the BBB Wise Giving Alliance, a nonprofit connected with the Council of Better Business Bureaus, seeks to assure donors that their $5 to $10 text donations will go to trustworthy charities.
- Companies:
- Verizon Wireless
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