Music Festivals Increasingly Add Charity to the (Dance) Mix

What will it take to get millennials talking about the damaged Jefferson Memorial in Washington? Maybe a music festival with a lineup featuring Drake, the Strokes and other popular musicians.

That’s what the Trust for the National Mall is banking on as it gets ready to host its first Landmark Music Festival in September, featuring a wide variety of musical acts performing on stages with iconic structures like the Jefferson Memorial providing the backdrop.