Helping Out With a Text
The mobile-giving industry has the potential to change the face of global philanthropy. The first U.S. campaign was a 10-second 2008 Super Bowl ad that raised $10,000 for United Way. That year $300,000 in text donations went to just over 100 charities. So far in 2010, mobile giving in the U.S. has brought in 100 times that ($50 million), for five times as many organizations.