Millennials' Technology Habits Will Change Direct Marketing

Millennials are now the largest working generation in the U.S., and their habits are very different than those of earlier generations. Direct marketers who have constructed an email program to address earlier generational cohorts will find that their campaigns increasingly fall flat without some key strategic changes.

Social and mobile media are much more popular with Millennials than with older generations. However, marketing to Millennials isn’t as simple as just upping the ante on social media or mobile marketing. Social media marketing simply doesn’t get the same response rates that email or search gets.