I am not talking about setting a specific dollar amount as a target (although this is still critical).
I’m talking about how you ask for donations.
Here are the strategies and goals to use if you want to broaden your fundraising or improve in a particular area.
1. Look to multichannel fundraising
Your donors are in more than one place. Are you asking for donations in more than one way? Using multichannel fundraising should be one of your organization’s top goals.