Macy’s Be Book Smart Campaign Raises $4.9 Million for Reading Is Fundamental

For the third year in a row, more than 1 million Macy’s customers sprung into action to support Reading Is Fundamental (RIF), the nation’s largest children’s literacy nonprofit. From June 24 – July 31, Macy’s customers donated $3 through the Be Book Smart campaign to provide a book for a child, and Macy’s donated 100 percent of every $3 to RIF for a total donation of $4.9 million. The organizations partnered with the goal of giving 1 million books to children.