Knock Donor Communications Out of the Park

I’ve written a lot about the importance of nonprofit organizations communicating with their donors, but that’s not enough. You have to do it well. You have to knock it out of the park. Sadly, many organizations fail at this. Their communications are OK at best and just dreadful at worst.

That’s why I pleasantly was surprised when I received an update in the mail from Heifer International, an organization that brings sustainable farming and commerce to poor areas around the world. It went beyond the usual generic, boring update.

Here’s what I liked about it.