Japan's Red Cross Gets Donations From Vending Machines
If only charitable giving was as easy as buying a Coke at a vending machine. Well, now it is — at least in Japan.
A Coca-Cola bottling company in Japan and the country’s Red Cross have joined together to enable people to make donations by putting money into a vending machine, which in Japan is a popular way to buy items like mobile phones and food.
Donations are paying for recovery efforts under way in the wake of March’s devastating earthquakes and tsunamis.