Is December Really the Best Time for Fundraising Emails?

One of the more interesting findings from the recently released 2014 M+R Benchmarks Study was that fundraising emails did not have a higher conversion rate in December. The study found that December fundraising email conversion rates were 0.06 percent, slightly lower than the overall rate of 0.07 percent.

Over the past several years, you’ve likely heard a lot about the importance of sending a multichannel end-of-year campaign. We’ve seen that far more is raised online in December than any other month. And how people give larger gifts.