Study: Independent Fundraising Events Driven by Donor Happiness, Engagement

Charity Dynamics released the findings of its Independent Fundraising Event (IFE) Study demonstrating the emergence of IFEs as a core strategy for allowing donors to drive their engagement and support avenues. IFEs, also known as DIY fundraising, are donor-led peer-to-peer initiatives and often include virtual events, tribute campaigns or other grassroots activities.

More than half (57 percent) of organizations with existing IFE programs cite factors related to donor happiness or engagement as the driving forces behind their programs.