In Tight Times, PBS Leans on Pledge Drives
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Since 2005, the average amount of time PBS member stations devote to on-air pledge drives has increased by 9 percent, according to PBS. Some stations now devote a full 10 weeks a year to the special shows.
Driving the expansion is the same theme weaving through much of public television: money. Financially troubled state governments are rapidly cutting and sometimes eliminating subsidies for public media.