How to Raise Money From Baby Boomers

I recently read a stat that 70 percent of U.S. disposable income is controlled by baby boomers. Taken together with the stat from Blackbaud’s “Next Generation of American Giving” report that boomers contribute 43 precent of all charitable giving, one thing is clear: Baby boomers should be at the top of every nonprofit professional’s mind.

But how do we reach them, and what’s the best offer? How do they compare to the older generation of people who are currently giving? And can we really just lump 70 million people into one segment?