How to Craft Donation Appeal E-mails That Always Convert

Here are four pointers you’ll want to share with your fundraisers as they e-mail their networks of family and friends, asking to support your mission: 1. A strong subject line ensures a higher open rate. 2. Personalized copy keeps a reader engaged. 3. A fundraiser's story ignites a reader's empathy. 4. Recommend giving levels, and tie them with impact.