How to Convert One-Time or Annual Donors Into Monthly Givers
Thinking about monthly giving is one of the smartest things you can do as a fundraiser. It would be wonderful for nonprofits to be thanking people every month instead of asking them for donations every few weeks. How do you do that? How do you turn your annual givers into monthly supporters?
1. Make sure your donation form offers a recurring-giving option. 2. Revisit the language you use in your appeals. 3. Package the appeal in an exciting way. 4. Don't be afraid to ask for a monthly gift after someone completes a one-time transaction.