How to Bring Great Content Home Every Time

Despite the emphasis on content marketing for nonprofits — crafting the right content to motivate each specific group to take the action you desire — there’s one important ingredient left out of the discussion time and time again. Copy editing — checking for spelling, grammar, consistency and accuracy. Are you investing the time and resource to polish that compelling content before you distribute it? Based on the content I see from many nonprofit organizations, the answer is “sometimes.”