#GivingTuesday Joins Black Friday, Cyber Monday as Holiday Shopping Days

A movement to create a national day of giving on Nov. 27, 2012, the Tuesday after Thanksgiving, called #GivingTuesday, will be the first of its kind. Coinciding with the kickoff of the holiday shopping season, #GivingTuesday will harness the power of social media to create a national moment around the holidays dedicated to giving, similar to how Black Friday and Cyber Monday have become days that are synonymous with holiday shopping