Remember that other organizations are taking part in this global giving campaign and #GivingTuesday is about visibility and momentum during a vitally important time of year. This is an opportunity for any group that chooses to participate. And there are no fees to sign on.
Perhaps most importantly, #GivingTuesday reminds your constituents about the opportunity for year-end giving. You can be visible along with other organizations seeking donations on Dec. 1. Ask yourself: Wouldn’t I rather donations start rolling in on Dec. 1 than on Dec. 29?