Gap found in cause marketing, according to survey

While ninety-six percent of Americans say they can identify two to three causes that are important to them personally, only 37 percent of Americans actually have purchased a produced associated with a cause in the last year, a new survey says.

And 74 percent of 1,000 adults age 18 and older who took an online survey conducted by communications company MSLGROUP agree there often is too much of a disconnect between the causes companies support and the brands and products they sell, while 67 percent believe companies only support causes to sell products.