Fundraising and the Overrated Demographic

A lot of marketers see Millennial customers as a sort of gold rush. Last year, they reportedly spent 500 percent more on advertising targeted at Millennials than all other age groups combined.

Do I detect some herd mentality?

Millennials are better customers for certain things than others: outdoor gear, music, electronics.

But big picture? Not so much, as noted by Engage:Boomers in "Have We Overrated the Millennial Consumer?"