Is Your Fundraising Too Much Like a Family Christmas Letter?
I love family Christmas letters.
Six-year-old Elmer is reading nearly 100 grade levels above his age. He has already secured a free-ride scholarship at the Sorbonne when he's ready for college, which will be just as soon as he finishes his school project of rebuilding a flood-ravaged village in New Guinea, using nothing but toothpicks and super-glue. His younger brother Brian is doing well too...
You can have a great time informing your friends and family how great things are going with a family Christmas letter.
Just don't let that style of communicating creep into your fundraising.