Facebook Fans Increase by 70 Percent at Some Nonprofits

A new report delves into the Facebook activity of 37 large and medium-size nonprofits, including Earthjustice, Easter Seals and Oxfam America. The organizations in the study had a median of 31,473 Facebook fans, which represented 103 fan-page users for every 1,000 people on their e-mail lists.

The report, which is a follow-up to the 2012 eNonprofit Benchmarks Study, was published by M+R Strategic Services, a fundraising consulting company, and the Nonprofit Technology Network.