Facebook Adds 'Donate Now' Button to Make Giving to Charity Easier
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Facebook for Business announced in a post that it has added “Donate Now” as a call-to-action button available for brand pages. These buttons can now appear right on a Facebook brand page or directly within an ad on the site.
“Now, it’s easier than ever for nonprofits to connect with people who care about their causes and encourage them to contribute through the website of their choice," read the announcement.
Facebook introduced the call-to-action button for brand pages, which are designed to drive a company’s many fans to take further action beyond "liking" a page, in December of last year.