Why Every Nonprofit Needs a Millennial Filmmaker

Nonprofits are increasingly using video content to amplify their missions, keep their listener bases updated, and generate new supporters and funders. In 2014 alone, video marketing campaigns for nonprofits generated 670 million views (a conservative number considering the volume of smaller nonprofits in the sector).

Some of the most effective architects behind this movement today are hungry, skilled millennials. Millennial filmmakers are bold, fast and adaptive. They are quick to learn new gear, can shoot and produce content virtually immediately, and are social media wizards. Out of necessity, they are their own marketing teams, and they can help take the public appearance and social appeal of any nonprofit to the next level.

We’ve used several filmmakers to help our own nonprofit create powerful content. Here are two strategies from their successes that can help you create your own video marketing plan.