Engagement focus of mobile technology for nonprofits

Fewer nonprofits are using text-to-give fundraising technology, while more are turning to mobile Web-based media, with constituent-engagement emerging as the main motivation for nonprofits to launch mobile programs, a new report says.

Forty-seven percent of nonprofits using mobile media do not use it for fundraising, and as many as 50 percent of fundraisers say they are wary of early mobile-giving results, says New Directions, a report by Kaptivate and the Association of Fundraising Professionals based on a 2011 survey of 233 organizations.