Donors & Texting: Should Nonprofits Return the Love?

How often do your supporters tell you that they want to hear more from you? What impact are your social-media efforts having on fundraising? Which solicitation methods leave your donors feeling great? The 2013 annual mGive Text Donation Study provides the answer to these questions and shows that text donations remain an overwhelmingly positive experience for donors. Supporters are increasingly finding out about text donation campaigns through social media. In addition, donors want to get more information about you through text messaging.