Donors Give More Regularly to Nonprofits That Communicate Impact

A report released by Blackbaud found that nonprofits could potentially improve their fundraising returns by better aligning with donors’ giving preferences and increasing transparency. The new report, Donor Perspectives: An investigation into what drives your donors to give, is based on survey results from more than 4,000 donors in the United States, United Kingdom and Australia.

The report provides a view of the nonprofit sector from the donor perspective and compares results from Blackbaud’s recently released 2012 State of the Nonprofit Industry report (SONI), which gauged levels of nonprofit optimism and explored successful management strategies.