Donors Give More to a Charity’s Own Web Site Than Via Big Giving Portals

Charities raise far more money from their own Web sites—or those that prominently bear their name—than they do from social networks like Facebook or from other sites that channel donations to many causes, according to a new study of donor behavior over the past seven years.

The study was conducted by Network for Good, a Bethesda, Md., organization that will send donations to any charity in the United States. Its site—and other online portals—received 66.7 percent less in donations than sites charities created to seek donations on their own.