Donor Says: 'Less Selling. More Serving.'

It is always startling to me when a donor engages in a fundraising process conversation with me. This is exactly what happened yesterday during one of my donor interviews. The donor I am referencing simply said: “The nonprofit sector needs to have a paradigm shift. They need to move from selling to serving.” This opened the door to a rich conversation about the importance of stewardship and loving your donors. (Believe it or not the words "stewardship" and "loving your donors" came out of his mouth and not mine.)