CrowdRise Builds Virtual Tower to Promote Giving Tuesday
Built on the seemingly infinite expanse of social media, the breadth and success of Giving Tuesday would seem to defy easy visualization. But the online charity platform CrowdRise plans to do just that, with a virtual Giving Tower reaching to the sky.
A free app for smartphones, scheduled for launch Nov. 25, will allow users to point their devices at a dollar bill and create a hologram image of a tower. As the donations accumulate, the bricks will show photos of donors and their chosen charity.