A Corporate Scrooge No More? Amazon’s Philanthropy Reshapes Its Reputation—to a Point

Amazon has been making headlines recently—and not just for the stories you’d expect.

The Seattle-based tech giant is providing housing for homeless families, contributing large sums to the University of Washington’s computer science program and supporting a mass-transit initiative.

Amazon’s CEO and founder, Jeff Bezos, has joined with his family to donate millions to Seattle institutions such as the Museum of History and Industry and the Fred Hutchinson Cancer Research Center.

This week, the company was publicly cheering its selection of 10 Seattle-area nonprofits that are each receiving surprise holiday donations of $10,000 worth of items from their Amazon wish lists.