Confidence in Direct and Digital Marketing on Upswing Despite Economy

The Direct Marketing Association (DMA) released its Quarterly Business Review (QBR) for the third quarter of 2012. DMA partnered with management consulting firm Winterberry Group on the report. Despite ongoing uncertainty about the fate of the economy and its potential impact on broader business opportunities, a vast majority of respondents to the third quarter 2012 Quarterly Business Review survey said they are confident about the practice of direct and digital marketing and its prospects for future growth.