How a Collaborative Approach is Helping NPR and Local Stations Raise More Money

A little teamwork between NPR and some member stations is helping raise money for future public media projects. According to Current, more than $4 million has been raised in the last year by NPR working with more than 40 stations in cities, like San Francisco, Cleveland, Indianapolis, Boston and New York.

What types of projects is the money helping to fund? Everything from the development and release of the NPR One app to programs, like Jazz Night in America. What’s different? Rather than stations like WNYC or WBUR working at cross-purposes with the NPR mothership when identifying and approaching big donors, everyone is working together. The money is split evenly between NPR and the local station that helped find prospective funders.