Checkout-Fundraising Campaigns Raised $388 Million in 2014

Title: 2015 America's Checkout Champions

Organization: Cause Marketing Forum

Summary: The annual report found that 77 charity checkout campaigns at the nation's top retailers and restaurants raised more than $388 million in 2014.

The survey looks at only the partnerships that brought in $1 million or more by asking consumers to make a gift, donate their change, put their names on signs hung in the store, or round up the cost of their purchase.

The report stated that such cause-marketing programs have raised more than $3.88 billion in the last three decades.