Charities Mail Out Coins, Hope for Larger Return
A growing number of charities across the USA are taking a nickel-and-dime approach to encourage donations by mail, despite some evidence that including coins in solicitations turns off potential donors.
The change comes while charities scramble to fight a recession-fueled drop in donations. In June, the GivingUSA Foundation reported a $11.3 billion drop in charitable giving for the past year.
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