The following is an excerpt from "Mobile for Good: A How-To Fundraising Guide for Nonprofits."
Not all email lists are the same. You may have an e-newsletter list that includes all donors and supporters, another list specifically for repeat donors, and another list for supporters who have not yet donated. Your ability to segment your email lists will depend on your CRM and your email communications software, but having multiple lists can help your nonprofit better craft your messages and fundraising requests. That said, there are proven strategies that can help your nonprofit quickly grow your e-mail list.