BBCON: What's Your Conversion Rate?
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It’s pretty safe to say that every nonprofit wants more donors. As you know, getting more donors is easier said than done. During BBCON, Rosita Bradham, principal consultant at Blackbaud, and Jeffrey Leib, principal consultant at Jeffrey Leib Consulting, took on the issue of taking people who have interacted with your organization once and turning them into subscribers or members.
The presentation was kicked off with common obstacles to turning people into members, including a lack of necessary information, uncooperative staff and a lack of institutional support for promoting memberships.