Attracting New Supporters Keeps Nonprofits Up at Night, Survey Finds

According to new survey data from Constant Contact Inc., the challenge of attracting new supporters is keeping 64 percent of nonprofits up at night. While the Constant Contact 2012 Nonprofit Pulse Survey revealed nonprofit concerns related to cash flow and staff levels, it also revealed that 58 percent find social media marketing an effective marketing tool that can be deployed to address these concerns.