After Haiti Earthquake, TV Informed People How to Give, Survey Finds

Despite the attention paid to the role of social media after the earthquake in Haiti last year, many more people learned about opportunities to give from more traditional communications channels, such as television and print media, according to a new survey.

More than 63 percent of respondents said they had learned about ways to contribute from television programming, and just over 50 percent cited television commercials. More than 29 percent of participants reported that they had found out about giving through print media.