A Geographic Gap Analysis Uncovers New Markets for Nonprofits

Nonprofit organizations like The Wilma Theater in Philadelphia rely on the generosity of their supporters and patrons to maintain their missions, meet future objectives and fund their daily activities. Facing enormous competition and with limited budgets, marketing and fundraising efforts must be carefully crafted and targeted to provide the greatest potential return on investment. This article describes how The Wilma Theater undertook a geographic gap analysis project, with help from Azavea.