Small Change Can Yield Big Bucks: A/B Testing Your Fundraising Landing Pages, Part 1

What would 150 percent more online donations mean to your organization? Would an increase like that pay for another staffer? Another round of direct mail? Maybe relieve some pressure on your budget? It might seem unlikely, but sometimes just a small change to the wording of your fundraising landing pages can make a big difference in the results. In the case of one New York City campaign, it boosted online donations by 158 percent!