9 Reasons Why Peer-to-Peer Fundraising is So Effective

According to Fundable, 270,000 jobs and $65 billion will be added to the global economy because of crowdfunding. Massolution has found that crowdfunding raised an estimated $5.1 billion in 2013. And according to Network for Good, peer-to-peer (P2P) giving represents 23 percent of all online giving, with an average gift size of $100.

Do we have your attention yet?

Even if any of these figures is off by just a small percentage, they still represent an enormous piece of the fundraising pie; a piece that’s growing larger every year on the nonprofit side. That same study from Network for Good found that P2P grew by 70 percent from 2013 to 2014.

Why is peer-to-peer out-pacing other fundraising channels by such a wide margin? Here are nine possible reasons.