8 Ways to Create Print Materials Your Older Donors Want to Read
Even as nonprofits work like crazy to have a strong online presence for both younger and older donors, they also send out a heap of direct-mail fundraising letters with numerous printed pieces in each package.
They also often print newsletters and annual reports. In short, there is no lack of stuff in print.
But are those materials designed for older readers? The sad truth is that designers, who are often young, may not think about the readability of their material for older eyes.
Why should nonprofits care about older people?